Nutella is considered unhealthy because of the lawsuit. The lawsuit changed the minds of Nutella obsessed consumers. Nutella had to campaign across platforms. #nutsfornutella came into existence to showcase the health benefits of the spread.
The takeaway message - Chocolate is considered to be a healthy ingredient for stressed minds. In addition to it, Hazelnut has massive health benefits. The campaign focuses on the obsession for the spread.
The target market - Eccentric male and female, age group - 18 - 55 years.
To reach the target market, make a presence in the market again and upscale sales, the campaign used a variety of medium to convey the message.
Nutella vending machine
Print ads - Outdoor
Social Media campaign