Nutella is considered unhealthy because of the lawsuit. The lawsuit changed the minds of Nutella obsessed consumers. Nutella had to campaign across platforms. #nutsfornutella came into existence to showcase the health benefits of the spread.

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The takeaway message - Chocolate is considered to be a healthy ingredient for stressed minds. In addition to it, Hazelnut has massive health benefits. The campaign focuses on the obsession for the spread.

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The target market - Eccentric male and female, age group - 18 - 55 years.

To reach the target market, make a presence in the market again and upscale sales, the campaign used a variety of medium to convey the message.

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MEDIUM USED:

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Nutella vending machine

Print ads - Outdoor

Social Media campaign

Radio spots

Case study

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Advertising      Illustration     

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