A new flavor from starbucks - Cookie Latte is launched around Christmas with a strong promotion strategy. It is used in such a way that people cannot neglect the arrival of the drink. The Starbucks post card contains the illustration of an owl depicting the drink and the festive mood.
A code is provided at the bottom which can be used to buy someone suffering in the cold, a hot coffee. Customers who wish to be a part of the act, can share the code while buying cookie latte. Starbucks then gives a free drink to a person in need. It's a win-win situation.